It helps to tell the story of a customer's experience with your brand from original engagement and into hopefully a long-term relationship. Customer journey maps are useful tools for visualizing the quality of each interaction and the customer’s reaction to that touchpoint as they move up the brand equity pyramid.Ī customer journey map is a visual representation of every experience your customers have with you. Depending on the customer persona, this relationship can be as short as a few minutes or as long as many years. Using data gathered from feedback surveys, online reviews, and other customer satisfaction metrics, a customer journey map tells the story of a customer’s lifetime relationship with a company.
